In 2021, Coca-Cola Europacific Partners (CCEP) significantly broadened its horizons by acquiring Coca-Cola Amatil. Coca-Cola Amatil, with roots dating back to the early 20th century, had established a formidable presence in the Asia-Pacific region, including Australia, New Zealand, Indonesia, Papua New Guinea, Fiji, and Samoa. This acquisition was a game-changer, prompting a rebranding of the company to Coca-Cola Europacific Partners, reflecting its expanded geographic footprint and integrated operational approach.
In New Zealand, Coca-Cola employed over 1,000 people, including around 400 field sales staff. This dedicated team was essential for maintaining strong relationships with retailers and ensuring the widespread availability of Coca-Cola products.
Recognizing the importance of protecting the devices used by these field sales staff, ScreenShield collaborated with Coca-Cola to produce Clear Nano Glass screen protectors. These protectors were designed to safeguard the devices that were crucial for the sales team's daily operations.
The formation of CCEP facilitated more integrated and efficient operations, better resource allocation, and a unified strategy across its diverse markets. The company is deeply committed to sustainability, setting ambitious goals to reduce carbon emissions, improve water usage efficiency, and promote recycling. CCEP's product portfolio includes iconic brands such as Coca-Cola, Fanta, Sprite, and more, each tailored to meet the unique preferences of consumers across its vast operational territory.
Today, Coca-Cola Europacific Partners is celebrated for its dedication to innovation, sustainability, and community engagement. By leveraging its extensive distribution network, CCEP ensures that millions of consumers across Europe and the Asia-Pacific region enjoy their favorite beverages, all while maintaining a strong focus on environmental and social responsibility.