For several years, the Chinese multinational technology giant, Huawei, has been leading the charge in the international smartphone market. Recently, Huawei rose up to be top smartphone vendor in the world with large share in china, Europe and Africa. The company has consistently focused on innovation and has leveraged its business to stay ahead of the competition by creating high-quality smartphones with features typically reserved for expensive devices at much lower prices.
But any emergence of Huawei had not been without challenges on a global smartphone market. The US government banned Huawei in 2019 on national security charges. The ban was issued, making it illegal for US businesses to conduct business with Huawei, limiting its supply of hardware, software, and services. This hit Huawei's sales and market share hard, especially outside China where the company was heavily reliant on US-based companies like Google for its smartphone operating system.
In this blog, we would like to see the impact of Huawei on the smartphone market worldwide. This will include looking into how Huawei came to dominate the smartphone industry, how the US ban affected the company in terms of sales, market share, and future prospects for Huawei and the global smartphone industry as a whole.
Huawei's Ascent in the Worldwide Smartphone Industry
Huawei's emergence as a major player in the global smartphone market can be attributed to various factors, including its emphasis on innovation, strategic partnerships, and competitive pricing.
Innovation has long been one of Huawei's pillars of strength. The firm has invested a lot in research and development, which has led to the manufacturing of good quality phones with extended batteries, high-resolution cameras, and large displays. The company's latest flagship, the Huawei P50 Pro, has a 6.6-inch OLED display, 50-megapixels main camera, and a 4360mAh battery.
Huawei has made strategic alliances with other technology companies as a strategy to improve its products and services. Some of these partnerships include collaborating with Leica, a renowned camera maker, to create advanced camera technology for their smartphone series. Huawei has also partnered with Corning, a manufacturer of glass products, to create a new, more durable, and scratch-resistant glass for its mobile phones.
Affordability is another aspect of Huawei making it big in the global smartphone market. Compared to other high-end smartphones, Huawei's devices are more affordable for the mass consumer. S By in large, this has enabled the firm to garner a decent share of the market in nations like the city of Beijing, where price sensitivity is a key consideration for customers.
In addition to this, the company has expanded its product line from smartphones to accessories like screen guards, covers, and power adapters. For example, in terms of screen protector, there is Huawei Phones screen protector, the device screen protection to use, prevent scratches, cracks.
Huawei's Sales and Market Share for 2024: The Effect of the US Ban
The US government put a ban on Huawei, citing national security concern, in 2019 The ban barred US companies from working with Huawei, such as providing software, hardware and services. This caused a massive blow to Huawei's Sales and Market share internationally since this company relies heavily on operating system and other services that come from us-based corporations such as Google in the cases of mobile operating system.
The ban stopped Huawei from using Google’s Android operating system, which powers the vast majority of smartphones in the world, including Huawei’s own devices. Thus, it became necessary for Huawei to create its own OS, HarmonyOS, which arrived in 2021. But without popular Google apps like Google Maps, YouTube and Gmail running on Huawei devices, the devices were less appealing to consumers outside China. This resulted in a sharp reduction in Huawei's sales and market share in its key markets, including Europe and Africa.
Moreover, the US sanctions also brought an end to Huawei's America-based supply chains, cutting the Chinese company off from acquiring components and technologies from firms like Qualcomm, Intel, and Micron. This restricted Huawei’s capacity to create new smartphones and pressured the organization to lean on its current stockpiles of components.
The US ban also had a secondary impact on Huawei's brand, as it alarms consumers about the security and function of the company's products. Huawei has always denied allegations that it spies for China, but the ban fostered a perception among some consumers that its devices might not be trustworthy.
Implications for the Future of Huawei and the Global Smartphone Landscape
Considering how the company has struggled over the past several years, it is difficult to say what the future holds for Huawei in the global smartphone market. This is certainly a good result, especially considering the whole US-ban and all the issues that have come along with it but nonetheless, Huawei is still one of the biggest vendors of smartphones on the world stage and the company is striving for an impact in every nooks and crevices.
This could include things like HarmonyOS and Huawei AppGallery, which are in development at Huawei. It can be on Huawei smartphones, tablets, smartwatches, and others on HarmonyOS, an integrated operating system. For Huawei users, the Huawei AppGallery provides an alternative to Google Play with its plethora of applications. The factory will produce chips designed by the company itself — a move aimed at cutting its dependency on US-based suppliers.
Another potential area of growth for Huawei is in foldable phones, which have been gaining momentum in recent years. The Mate X was one of the first foldable smartphones, released by Huawei in 2019. Huawei released updated versions of its foldable device and of course introduced a foldable Huawei phones screen protector for the Mate X2 providing better protection and durability.
Huawei is also diversifying its portfolio to include not just smartphones but smart wearables, smart home products, and laptops as well. They could potentially translate well in these activations as the company emphasizes innovation and technology as a driving force behind their brand.
Conclusion
In recent years, Huawei has made quite an impact on the global smartphone market. Its innovative products and aggressive marketing strategies propelled the company to success. But Huawei's sales and market share outside China have been hit hard by the US ban and other obstacles. Nonetheless, Huawei invests in proprietary software ecosystems, chipsets, product lines, and could beat the market despite such targets.
Screen protection - for Huawei at our company — SCREENSHIELD, provide a variety of outstanding screen protectors that provide an extra layer of protection and durability to the Huawei devices, which gains attention from the audience who demands integrity of their device.
In conclusion, Huawei's future in the global smartphone market is uncertain, but the company's commitment to innovation and technology could enable it to become a stronger player in the market.
